A collection of terms and definitions related to AI, marketing, and technology.
Glossary
A large language model is a neural network with billions of parameters trained on massive text corpora to predict the next word in a sequence, powering tasks...
Glossary
Model Context Protocol (MCP) is an open standard from Anthropic that standardizes how AI models connect to external tools and data sources via a...
Glossary
Multimodal AI refers to models that process and generate multiple data types—text, images, audio, and video—within a single system.
Glossary
Pace layers separate complex systems into fast-changing parts that learn and slow-moving parts that stabilize, helping teams choose experiments vs. strategy.
Referenced in 5 posts
Proprietary organizational data and institutional knowledge that generic AI can’t access—encompassing conversational transcripts, internal documentation,...
Glossary
Private-token sovereignty is the strategic imperative for organizations to maintain control over their unique data and institutional knowledge while...
Referenced in 1 post
Prompt engineering involves designing and refining inputs—ranging from simple instructions to detailed system prompts with examples, constraints, personas,...
Glossary
Prompt injection is an attack where a user or data source inserts instructions that override a language model’s intended behavior.
Glossary
Retrieval-augmented generation (RAG) links a large language model to external documents, databases, and APIs so it retrieves relevant, up-to-date context at...
Referenced in 2 posts
Strategic software combines frontier AI models, custom code, and unique organizational expertise to tackle qualitative, strategic marketing challenges—from...