
The killer AI app might only matter to you
AI is becoming a way to better use the software we already have and to create software that would never have made sense as a product.
We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.

AI is becoming a way to better use the software we already have and to create software that would never have made sense as a product.

The AI race unfolds across three vectors—raw intelligence, intelligence per cost, and intelligence per cost at speed—driven by cost-effective models.

A framework for navigating a world where LLMs increasingly mediate brand preference

AI shouldn’t replace writing’s role as externalized thinking: true writing emerges from your unique voice, not a flattened, consensus-driven model.

In the 2026 edition of Things I Think I Think About AI, I revisit AI harnesses, top models like Fable, and agent-first workflows reshaping the field.

Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once