Noah Brier•
On AI and Writing
AI shouldn’t replace writing’s role as externalized thinking: true writing emerges from your unique voice, not a flattened, consensus-driven model.
Writing
We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.
Noah Brier•
Things I Think I Think About AI (2026 Edition)
In the 2026 edition of Things I Think I Think About AI, I revisit AI harnesses, top models like Fable, and agent-first workflows reshaping the field.
Tom Critchlow•
An Almanac for the Age of Chaos
Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
James Gross•
The Cathedral, the Bazaar & the AI Economy
AI's future demands both cathedral-style labs to push frontiers and bazaar-style open models to spread advances, boosting innovation and growth.
James Gross•
The Expert Buyer in AI
The most important person in an enterprise AI deal may not be the budget owner, user, technical reviewer, or internal champion. It is the Expert Buyer, whose domain expertise determines whether an AI system becomes differentiated or merely average.
James Gross•
It isn't Misinformation it is a Miss of Marketing
People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in.
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