Writing

We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.

James Gross•May 20, 2026

It isn't Misinformation it is a Miss of Marketing

People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in.

James Gross•March 26, 2026

Destroying Demand & The Anti-Bubble

AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?

Noah Brier•March 19, 2026

Model Madness: A Tournament of Tool Calling

Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance.

Noah Brier•March 7, 2026

The $1 Sweet Spot

Gemini Flash delivers around 80% of frontier LLM intelligence at just 10–25% of the cost, making it the defining model in the $1 intelligence tier.

Aaron Rutledge•February 20, 2026

Claude Code Has Game Feel

Claude Code feels like a finely tuned video game—complete with tight feedback loops, progressive mastery, recoverable failures, and clear agency—turning...

James Gross•January 20, 2026

Noah on Bloomberg: Claude Code and the AI Coding Boom

On Bloomberg’s Odd Lots, Noah Brier highlights Claude Code as a “computer within your computer,” using file system access and Unix commands to bypass...