Noah Brier•
The Three Vectors of the AI Race
The AI race unfolds across three vectors—raw intelligence, intelligence per cost, and intelligence per cost at speed—driven by cost-effective models.
Writing
We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.
Tom Critchlow•
The AI Search Maturity Matrix
A framework for navigating a world where LLMs increasingly mediate brand preference
Noah Brier•
On AI and Writing
AI shouldn’t replace writing’s role as externalized thinking: true writing emerges from your unique voice, not a flattened, consensus-driven model.
Noah Brier•
Things I Think I Think About AI (2026 Edition)
In the 2026 edition of Things I Think I Think About AI, I revisit AI harnesses, top models like Fable, and agent-first workflows reshaping the field.
Tom Critchlow•
An Almanac for the Age of Chaos
Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
James Gross•
The Cathedral, the Bazaar & the AI Economy
AI's future demands both cathedral-style labs to push frontiers and bazaar-style open models to spread advances, boosting innovation and growth.
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