Glossary
A collection of terms and definitions related to AI, marketing, and technology.
AI Agent
An AI agent is a system that autonomously breaks a goal into steps—calling tools, reading results, and adjusting course—without waiting for a human prompt.
AI Copilot
An AI copilot is a model-powered assistant embedded in workflows—such as code editors, email clients, or design tools—that suggests next actions while...
AI Evaluation
AI evaluation is the practice of systematically measuring an AI system’s performance against defined criteria—accuracy, latency, cost, safety, and user...
AI Governance
AI governance comprises the policies, processes, and technical controls that organizations use to manage the risks of AI deployment, from deciding...
AI Strategy
AI strategy is an organization’s plan for how it will use—and what it will not use—AI to achieve business outcomes, answering concrete questions about...