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Forward-deployed engineering for marketing

Build the advantageyour competitors can’t buy.

Alephic engineers work alongside your best people to turn your company’s knowledge, judgment, and ways of working into AI software you own.

Make your best marketers and sellers better. Build capabilities around what makes your business distinctive. Become harder to compete with.

Start a conversationSee the work

Built inside marketing teams at

AmazonMetaPayPalColgateDisneyHiltonFordLands' EndAirtableEYOmnicom

Your company has spent decades becoming different.

Your people know things that never made it into a database. They understand your customers, recognize what good looks like, and make decisions that distinguish your business.

We build software with those people. Their expertise shapes the system. Their standards determine whether it works. Their experience helps improve it.

The goal is to make those strengths available across your company, while keeping control of them in your hands.

Situations

The calls we get

Six situations we get called into. Each starts with work your team knows deeply and a system your current stack can’t give you.

01

“Our pilots never make it to production.”

Production hardening for stuck AI pilots. We take the prototype your team or your agency built and make it real: integration, security review, evals, and an owner.

Production→
02

“Our brand lives in five people’s heads.”

A brand brain. Your guidelines, claims, tone and review criteria encoded once, so every team and every market works from the same knowledge.

Marketing brain→
03

“Creative review is the bottleneck.”

Creative review at campaign scale. Systems that score, flag and route work against your rubric, so your reviewers spend their time on judgment calls.

Creative operations→
04

“We plan campaigns across thirty markets in spreadsheets.”

Campaign planning across markets. One system that holds the plan, the rules and the exceptions, and adapts the work market by market.

Planning→
05

“AI search is describing our brand without us.”

Content intelligence and AI discovery. Measure how the models talk about you and what your competitors publish, then build the knowledge layer that changes it.

Intelligence & discovery→
06

“Our service team answers the same question a thousand ways.”

Knowledge systems for service and CX teams. Your policies, products and precedent in one system that answers consistently and knows when to escalate.

Customer operations→

Proof

What our clients can do now

Amazon presentation on stage at BRXNDAmazon

Creative teams moved from manual review to systems that carry major campaigns.

1B+
StarSearch campaign impressions
10
campaign spots featuring Adam Driver
2025
Cannes Lions recognition

“What these reviews have shown us is that some of our best writers are our customers.”

Jo Shoesmith, Global Chief Creative Officer, Amazon
Read the story→
Lands’ End speaker on stage at BRXNDLands' End

Catalog content became dynamic across channels and marketplaces.

Double-digit
Amazon growth, reported by Lands’ End
4 channels
web, email, Amazon and print
1 interface
for on-brand catalog variations

“It’s a really instant impact on our sales on Amazon. I mean double digit growth.”

Matt Trainor, Head of Marketing, Lands’ End
Read the story→
Erika Chambers speaking at BRXND NYCEY

EY can apply its own content standards across six markets, with scoring calibrated to its experts’ judgment.

50K+
articles analyzed
0.1 pt
from human reviewers, 25-point scale
6 markets
one view of the content landscape

“We went from something that was an automation to ultimately something that was a whole new avenue in content creation.”

Erika Chambers, Brand and Marketing Leader, EY
Read the story→
All customer stories→

Our client conference

BRXND NYC,
November 5

Once a year we put our clients and the marketing leaders we work with in one room. One day at The Times Center on turning AI into operating practice. Past attendees include teams from Amazon, Meta, Ford and Nestlé.

Join us at BRXND NYC

Can’t make it? New customer stories go public after the conference.
Subscribe to the BRXND newsletter

When
Thursday, November 5, 2026
Where
The Times Center, New York City
Who
Marketing, brand and creative leaders turning AI into operating practice
The Times Center auditorium during the DealBook Summit, with a full audience and the stage framed by tall windows
The Times Center, New York City

Featured speakers · 2026

Jo Shoesmith

Jo Shoesmith

Global Chief Creative Officer
Amazon

Mark D’Arcy

Mark D’Arcy

Corporate VP and Global Creative Director
Microsoft AI

Process

How an engagement runs

Working software early. A clear path to production. And you own the system.

  1. 01

    Intake

    We sit with the people who do the work and the people who know the rules. We leave with the workflow, the standard, and the owner.

  2. 02

    Prototype

    Working software early. We put the system in front of your team so the people who know the work can shape it.

  3. 03

    Validate

    Your experts score the system against their own standard. We build evals around the judgment that makes your team good.

  4. 04

    Harden

    Integration with your stack, security review, evals and monitoring. The system is built for the environment it needs to run in.

  5. 05

    Handoff

    You own the code, the data and the system. We transfer knowledge so your team can run it and extend it.

Two-week sprints. Senior builders in the room. No account managers, no offshore layers, no telephone game.

What we need from you: an owner with a mandate, access to the people who know the work, and a real workflow that matters.

AICPA SOC seal — SOC 2 Type 2

SOC 2 Type 2, independently audited by Prescient Assurance. Role-based access with MFA, encryption in transit and at rest, and 24/7 security monitoring. Client data is never used to train models without explicit consent.

Security commitment→

How we work

Why a team this small carries work this big

We run Alephic on Alephic Intelligence, a system we built for ourselves. It holds every client record, meeting, commitment, ticket and pull request, enriched by AI and served to each of us through Claude Code, Codex and Slack. It knows what we promised and when it’s due.

It isn’t for sale. It’s how a small senior team ships Fortune 100 work without the layers, and it’s the same approach we bring to your work.

Alephic IntelligenceClaude CodeCodexSlack

This is how we work. The system we built to run Alephic.1 min 30 sec

For Sales Teams

Make your best sellers even better.

Give them agents that understand the account and help them do the work that earns a customer’s confidence.

We build with your sellers, connecting your CRM, conversations and company knowledge to the way your team wins business. Their judgment and experience shape the tooling. They keep the relationships and the final say.

Talk about your sales workflowSee how we work→
  1. 01

    Know the account.

    Bring account research, deal history and stakeholder context into a brief with sources. Understand the customer’s priorities, who is involved and what you still need to learn.

  2. 02

    Show up prepared.

    Turn previous conversations and open questions into a focused meeting brief. Give sellers the relevant proof, thoughtful questions and context to make the conversation useful.

  3. 03

    Build the case to buy.

    Help your champion connect your offering to their business priorities. Draft proposals, RFP responses and business cases from approved knowledge, with assumptions made explicit.

  4. 04

    Keep your promises.

    Capture commitments, owners and next steps. Prepare relevant follow-ups and surface what needs attention, so the seller can move the work forward and keep the customer informed.

  5. 05

    Grow the relationship.

    Carry customer context from the first conversation through delivery and renewal. Help every person on the account remember what matters, follow through and spot the next useful opportunity.

Start with one workflow.
Build with your sellers.

Pick the work that gets in the way of selling. We connect the right sources, build alongside your team and improve the system with their feedback. You own the code, the knowledge and what comes next.

Writing

Some of our thinking

James Gross

The killer AI app might only matter to you

AI makes it worth building software that would never have made sense as a product.

Read→

Alephic

Build vs. buy AI

When SaaS is the right answer, and when the work is too custom for it.

Read→

Tom Critchlow

The AI Search Maturity Matrix

The models are shaping brand preference. Here is where your brand stands.

Read→

Our publications

We share our ideas
as openly as possible.

Three publications on AI, from the work inside companies to the changes out in the world.

Agents, Ads and Demand Creation // BRXND Dispatch vol. 143
BRXND

Where brand, marketing, and creative leaders turn AI into operating practice.

Latest dispatchAgents, Ads and Demand Creation // BRXND Dispatch vol. 143
  • The Golden Age of Marketing // BRXND Dispatch vol. 142The Golden Age of Marketing // BRXND Dispatch vol. 142
  • Agents Everywhere All At Once // BRXND Dispatch vol. 141Agents Everywhere All At Once // BRXND Dispatch vol. 141
Visit BRXND →
Forward Deployed, Episode 11: Memory Is Only Half the Equation
Forward Deployed logomarkForward Deployed

Agents, implementation, and the real work of making AI useful inside enterprises.

Latest episodeForward Deployed, Episode 11: Memory Is Only Half the Equation
  • Forward Deployed, Episode 10: The Medium Is the AgentForward Deployed, Episode 10: The Medium Is the Agent
  • Forward Deployed, Episode 9: Brave New Work for AgentsForward Deployed, Episode 9: Brave New Work for Agents
Visit Forward Deployed →
A Week Commuting Exclusively by Cybercab
Ride AI

Our window into how autonomy and AI reach the mainstream, and the operators driving adoption.

Latest issueA Week Commuting Exclusively by Cybercab
  • DoorDash Unveils Its Own DronesDoorDash Unveils Its Own Drones
  • What’s The Deal With China’s Robotaxi Economy?What’s The Deal With China’s Robotaxi Economy?
Visit Ride AI →

Alephic Store · Fall 2026

Good layers.
Familiar characters.

The things we say all day, on the things we wear all week.

Explore the fall collection→
Alephic Field Jacket in Ink Blue

Alephic Field Jacket

Ink Blue

Alephic Cow Knit in Bone / Pine

Alephic Cow Knit

Bone / Pine

Alephic Club Vest in Navy / Sand

Alephic Club Vest

Navy / Sand

Alephic Cord Cap in Walnut

Alephic Cord Cap

Walnut

People

The people
in the room

We’re hiring

Senior forward-deployed engineers.

Build capabilities that matter to a client’s business, alongside the experts who know the work and can judge whether the system is good. Bring product judgment, clear communication and the ability to build with AI.

Engineering, marketing, operations, analytics or business systems. Show us what you’ve made.

Explore the roleHow we work→

What makes your company hard to compete with?

Bring us the work your best people know deeply. We’ll help you turn that expertise into a capability your company owns and can keep improving.

Start a conversationJoin us at BRXND NYC →

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