Alephic

Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems.

We believe AI enables brands to apply software development principles to strategic problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code.

We're builders, not consultants. We solve problems by shipping code, not PowerPoints. In a world with AI, strategy is best communicated as code.

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Featured Case Studies

See how we've helped leading organizations solve complex challenges with custom AI systems.

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

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Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

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EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

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Our company-wide newsletter on AI, marketing, and building software

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It isn't Misinformation it is a Miss of Marketing

May 20, 2026

People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in.

Destroying Demand & The Anti-Bubble

Mar 26, 2026

AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?

Model Madness: A Tournament of Tool Calling

Mar 19, 2026

Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance.

The largest community of Enterprise Marketers building with AI

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What Else Matters as AI Eats the World // BRXND Digest vol 114

May 21, 2026

In the latest BRXND Digest, the focus is on the multifaceted impact of AI on marketing and consumer behavior, urging leaders to look beyond the AI narrative. Highlighting the transformative forces at play, including the disruptive effects of GLP1 medications on consumer habits, the discussion reinforces the necessity for marketers to adapt in a rapidly evolving landscape. This edition serves as a vital resource for understanding the broader context of change in the industry.

BRXND NYC is 11/5/26 @ Times Center! // BRXND Digest vol 113

May 19, 2026

BRXND is set to make a significant return on November 5, 2026, at the Times Center in NYC, promising an enhanced experience centered around the evolving role of AI in marketing and consumer behavior. This year's edition will delve into the ways AI reshapes brand preferences and purchasing decisions, emphasizing the growing need for marketers to engage with intelligent platforms. Early bird tickets are now available, offering a unique opportunity to prepare for the future of branding.

The Machines Eat Media Buying // BRXND Dispatch vol 112

May 11, 2026

In the latest BRXND Dispatch, explore how AI is poised to revolutionize the media buying landscape, facilitating a shift from traditional strategies to automated, intelligent systems. With the introduction of Meta's new tools that allow for natural language management of ad accounts, this article discusses the implications for marketers and the future of media procurement as algorithms take center stage.

The first community dedicated to building AI in the Enterprise

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Forward Deployed, Episode 6: Market Mechanisms for Agents

May 27, 2026

In Episode 6 of Forward Deployed, Noah interviews Rohit Krishnan, exploring the critical intersection of AI, economics, and organizational theory as it relates to agent systems. This discussion delves into principal-agent problems, innovative market mechanisms, and the development of enterprise world models, revealing how data-driven insights can enhance organizational effectiveness and agentic capabilities. Gain a deeper understanding of how these concepts influence the future of AI and its role within complex enterprises.

Forward Deployed, Episode 5: Aligning Agents

May 7, 2026

In Episode 5 of Forward Deployed, Noah engages with Taylor Pearson to explore the critical topic of aligning agents in complex systems, drawing parallels from various fields such as history, finance, and AI. They discuss how insights from organization design and systems theory can inform software engineering, emphasizing the significance of adapting best practices for improved coordination within firms. This insightful dialogue offers valuable perspectives on navigating the challenges of agentic work and the evolution of roles in response to AI integration.

A Timeline of AI Progress

May 5, 2026

This article presents a comprehensive timeline detailing significant milestones in artificial intelligence from the past five years, highlighting key advancements and trends that warrant close attention. Originally designed for the September 2025 edition of BRXND, it offers a visual representation crafted using Figma, making complex developments more accessible for professionals navigating the evolving tech landscape.

With over 20,000 subscribers the largest community at the intersection of AI and mobility

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Tesla Walks The Chinese Tightrope

May 26, 2026

In this edition of the Ride AI newsletter, we delve into Tesla's complex navigation of the Chinese market, highlighting the strategic challenges and opportunities it faces amidst rising competition and regulatory scrutiny. Additionally, readers can find early bird ticket information for the upcoming Ride AI 2027, making it a pivotal issue for industry stakeholders.

Doctors for AVs

May 19, 2026

In this edition of the Ride AI newsletter, we delve into the vital role of medical professionals in the development and deployment of autonomous vehicles (AVs). Readers will find key insights on how healthcare perspectives can influence AV safety and technology, alongside a reminder about early bird ticket pricing for the Ride AI 2027 event. Stay informed about the intersection of technology and transportation with comprehensive weekly updates.

Welcome to Ground Truth | Introducing Aseon Labs

May 14, 2026

In this inaugural edition of Ground Truth, Ride AI introduces Aseon Labs, a pioneering startup emerging from stealth mode focused on enhancing the infrastructure for autonomous vehicle scalability. This new series aims to spotlight the entrepreneurs and executives driving innovation at the critical intersection of technology and transportation, offering valuable insights and partnership opportunities for industry stakeholders.