Customer Stories

AI is where impossible problems become hard, and hard problems become easy.

LLMs make the qualitative quantitative and the unstructured structured. We build custom systems that tackle your hardest problems—owned by you, running in your environment.

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Most of what we build stays private. The price of solving the hard problems for the world's largest companies is confidentiality. But when a customer tells their story publicly, we like to share it.

We are proud of our work and partnerships. Nothing we do could be done alone: it only happens at the intersection of AI, code, and the unique expertise our customers bring to the table that allows us to help them solve problems in exactly the way they need. We're grateful for their time and partnership, and for the opportunity to share this small subset of stories with you.

We spent years building SaaS that, by design, treats every customer the same. As soon as we touched Large Language Models (LLMs) for the first time, it became clear that the path of software had been fundamentally altered. This is not only because AI makes producing software cheaper, fundamentally rebalancing the scales of build versus buy, but also because LLMs allow us to make the qualitative quantitative—the unstructured structured. This means that the surface area of possible software has exploded to include creative pursuits and fuzzy problems.

We bring decades of experience in both software development and enterprise marketing, and combine it with a cutting-edge understanding of the amazing capabilities of these models to solve a new class of problems. The application of our work is software that helps organizations tackle their hardest problems, at the same time showing them what's possible in this new and exciting world.

As always, if you want to learn more, please reach out. Within the bounds of our agreements, we are always happy to share.

Triangle of AI Productivity

Every system we ship is powered by a blend of unmetered intelligence, code that represents the workflow, and the expertise that only lives inside a customer's head.

AI

Unmetered intelligence that can reason across documents, conversations, and live inputs—grounded in guardrails so the answers stay trustworthy.

Code

Workflow-specific software that captures how the business really runs: orchestration, integrations, and surfaces where operators do the work.

Expertise

The institutional knowledge, judgments, and taste that live inside your team. We encode it so the system behaves the way your best people do.

The Private Token Advantage

Private tokens are your organization's unique data assets: conversations, internal knowledge, digital communications, and tribal wisdom. This is your company's digital DNA.

When you build custom AI systems on your private tokens, you create proprietary intelligence that evolves in real-time with every interaction. Your AI understands your terminology, processes, and culture—creating a defensible moat competitors cannot replicate.

Generic SaaS solutions train on everyone's data, giving everyone the same intelligence. Custom systems give you an advantage that compounds over time.

Featured case studies

These are the stories our customers have let us tell. Each one started as an impossible brief and now lives as a system that ships daily value.

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Amazon

Amazon Creative AI Initiatives

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

Two-week deployment shipped directly into production workflows.
1B+ campaign impressions with 99% positive sentiment.
Three-day prototype beat every SaaS vendor in head-to-head testing.
Twelve business units now run on the same storytelling engine.

"If you take how long it takes to go through, read a review, and then if you take how long it takes to score it, and then we went through this tool that we built with the fine folks at Alephic, went through 300 million of them. That's kind of equivalent to 2.5 million work hours, which is, when you break it down, is like, four times the size of our department."

— Mike Houston, Executive Creative Director, Amazon

Enabling Creative Execution with AI - Amazon Creative AI Initiatives

Impact metrics

1B+ impressions

Campaign reach

3 days

Time to prototype

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Lands' End

Catalog Builder

Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

Launched AI copywriting tools that delivered instant ROI on Amazon.
Turned catalog vision into a modular system operators steer in real time.
Modernized creative production without adding new headcount.

"It's a really instant impact on our sales on Amazon. I mean double digit growth."

— Matt Trainor, SVP Head of Marketing, Lands' End

Matt Trainor presenting at BRXND NYC 2025

Impact metrics

Double-digit growth

Revenue lift

90% automated

Asset reuse

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Content Intelligence Engine

EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

Operational scoring shipped in weeks and scaled globally within 18 months.
Scores within 0.1 points of human reviewers across a 25-point rubric.
Analyzes 140K+ competitor assets to guide EY content strategy worldwide.

"We went from something that was an automation to ultimately something that was a whole new avenue in content creation... from this automation process to this true value add and growth driver for the firm."

— Erika Chambers, Brand and Marketing Leader, EY

Impact metrics

140K+ assets

Content analyzed

250K+ people

Org supported

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