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AI is where impossible problems become hard, and hard problems become easy.

LLMs make the qualitative quantitative and the unstructured structured. We build custom systems that tackle your hardest problems—owned by you, running in your environment.

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Customer stories

Featured case studies

These are the stories our customers have let us tell. Each one started as an impossible brief and now lives as a system that ships daily value.

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Mike Houston presenting at BRXND NYC 2025

Amazon

Amazon Creative AI Initiatives

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

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Matt Trainor presenting at BRXND NYC 2025

Lands' End

Catalog Builder

Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

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Erika Chambers at BRXND NYC 2025

EY

Content Intelligence Engine

EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

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Impact metrics

What our customers can do now

Amazon logo

Amazon Creative AI Initiatives

  • Two-week deployment shipped directly into production workflows.
  • 1B+ campaign impressions with 99% positive sentiment.
  • Three-day prototype beat every SaaS vendor in head-to-head testing.
  • Twelve business units now run on the same storytelling engine.
Campaign reach
1B+ impressions
Time to prototype
3 days

“If you take how long it takes to go through, read a review, and then if you take how long it takes to score it, and then we went through this tool that we built with the fine folks at Alephic, went through 300 million of them. That's kind of equivalent to 2.5 million work hours, which is, when you break it down, is like, four times the size of our department.”

Mike Houston, Executive Creative Director, Amazon
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Lands' End logo

Catalog Builder

  • Launched AI copywriting tools that delivered instant ROI on Amazon.
  • Turned catalog vision into a modular system operators steer in real time.
  • Modernized creative production without adding new headcount.
Revenue lift
Double-digit growth
Asset reuse
90% automated

“It's a really instant impact on our sales on Amazon. I mean double digit growth.”

Matt Trainor, SVP Head of Marketing, Lands' End
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EY logo

Content Intelligence Engine

  • Operational scoring shipped in weeks and scaled globally within 18 months.
  • Scores within 0.1 points of human reviewers across a 25-point rubric.
  • Analyzes 140K+ competitor assets to guide EY content strategy worldwide.
Content analyzed
140K+ assets
Org supported
250K+ people

“We went from something that was an automation to ultimately something that was a whole new avenue in content creation... from this automation process to this true value add and growth driver for the firm.”

Erika Chambers, Brand and Marketing Leader, EY
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Most of what we build stays private. The price of solving the hard problems for the world's largest companies is confidentiality. But when a customer tells their story publicly, we like to share it.

We are proud of our work and partnerships. Nothing we do could be done alone: it only happens at the intersection of AI, code, and the unique expertise our customers bring to the table that allows us to help them solve problems in exactly the way they need. We're grateful for their time and partnership, and for the opportunity to share this small subset of stories with you.

We spent years building SaaS that, by design, treats every customer the same. As soon as we touched Large Language Models (LLMs) for the first time, it became clear that the path of software had been fundamentally altered. This is not only because AI makes producing software cheaper, fundamentally rebalancing the scales of build versus buy, but also because LLMs allow us to make the qualitative quantitative—the unstructured structured. This means that the surface area of possible software has exploded to include creative pursuits and fuzzy problems.

We bring decades of experience in both software development and enterprise marketing, and combine it with a cutting-edge understanding of the amazing capabilities of these models to solve a new class of problems. The application of our work is software that helps organizations tackle their hardest problems, at the same time showing them what's possible in this new and exciting world.

As always, if you want to learn more, please reach out. Within the bounds of our agreements, we are always happy to share.

Triangle of AI Productivity

Every system we ship is powered by a blend of unmetered intelligence, code that represents the workflow, and the expertise that only lives inside a customer's head.

AI, Code, and Expertise triangle
  • AI

    Unmetered intelligence that can reason across documents, conversations, and live inputs—grounded in guardrails so the answers stay trustworthy.

  • Code

    Workflow-specific software that captures how the business really runs: orchestration, integrations, and surfaces where operators do the work.

  • Expertise

    The institutional knowledge, judgments, and taste that live inside your team. We encode it so the system behaves the way your best people do.

The Private Token Advantage

Private tokens are your organization's unique data assets: conversations, internal knowledge, digital communications, and tribal wisdom. This is your company's digital DNA.

When you build custom AI systems on your private tokens, you create proprietary intelligence that evolves in real-time with every interaction. Your AI understands your terminology, processes, and culture—creating a defensible moat competitors cannot replicate.

Generic SaaS solutions train on everyone's data, giving everyone the same intelligence. Custom systems give you an advantage that compounds over time.

Private token advantage diagram

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Building with AI

  • AI Implementation
  • Build vs. Buy AI
  • Forward-Deployed Engineering
  • No SaaS
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  • AI

Brand & knowledge

  • Brand Brain
  • Context Engineering
  • Generative Engine Optimization
  • Glossary

Strategy & organization

  • Enterprise AI Strategy
  • Conway’s Law
  • Corporate Bureaucracy
  • Variance Spectrum

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