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Glossary

A collection of terms and definitions related to AI, marketing, and technology.

System Prompt

A system prompt is an invisible set of instructions given to a language model—defining its persona, constraints, output format, and behavioral rules—and...

Temperature

Temperature is a parameter controlling a language model’s randomness: at 0 it always picks the most probable next token for deterministic, reliable output,...

Referenced in 1 post

Token

In large language models, a token is the basic unit of text—usually chunks of three to four characters—that the model reads and generates.

Referenced in 4 posts

Transformer

The transformer is the neural network architecture introduced in Vaswani et al.’s “Attention Is All You Need” that replaces recurrence with parallel...

Referenced in 1 post

WWGPTD

WWGPTD began as internal Slack shorthand to remind teams that using AI isn’t cheating but the essential first step. It reframes strategy by asking how AI.

Referenced in 3 posts

Zero-Shot Prompting

Zero-shot prompting is the most basic form of AI interaction where questions are posed without any examples or guidance, relying entirely on the model’s...

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