Strategic Software
A new category of enterprise solutions that combines frontier AI models with custom code and unique organizational expertise to address challenges traditionally handled by strategists and consultants. Strategic software differs from conventional marketing technology by addressing qualitative, strategic issues rather than merely automating deterministic tasks. For marketing organizations, this represents AI-powered systems that can analyze complex brand positioning, predict market trends, optimize customer journey orchestration, and generate strategic recommendations based on proprietary data. Unlike point solutions or generic SaaS platforms, strategic software creates continuous learning loops that compound organizational intelligence over time, enabling marketing teams to operate at strategic consultant-level insights while maintaining operational speed and scale.
Referenced in these posts:
Strategic Software
While code has revolutionized business operations over the last few decades, strategy has remained stubbornly human—until now.
The Expert Buyer in AI
The most important person in an enterprise AI deal may not be the budget owner, user, technical reviewer, or internal champion. It is the Expert Buyer, whose domain expertise determines whether an AI system becomes differentiated or merely average.
Related terms:
Foundation Model
A foundation model is a large AI model trained on broad data at massive scale, designed to be adapted to a wide range of downstream tasks rather than built...
Private Tokens
Proprietary organizational data and institutional knowledge that generic AI can’t access—encompassing conversational transcripts, internal documentation,...