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People

Meet our team.

Tom Critchlow

Tom Critchlow

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G

Guillaume Mathieu

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A

Aaron Rutledge

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C

Claire Fridkin

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Charles Gallant

Engineer

Charles Gallant

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James Gross

Co-Founder

James Gross

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Noah Brier

Co-Founder

Noah Brier

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Alephic

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Building with AI

  • AI Implementation
  • Build vs. Buy AI
  • Forward-Deployed Engineering
  • No SaaS
  • Token Maximalism
  • AI

Brand & knowledge

  • Brand Brain
  • Context Engineering
  • Generative Engine Optimization
  • Glossary

Strategy & organization

  • Enterprise AI Strategy
  • Conway’s Law
  • Corporate Bureaucracy
  • Variance Spectrum

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