# Alephic > Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems. We believe AI enables brands to apply software development principles to qualitative problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code. We're builders, not consultants. ## About Alephic Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems. We believe AI enables brands to apply software development principles to qualitative problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code. We're builders, not consultants. We solve problems by shipping code, not PowerPoints. Our mission: be every CMO's first call as they navigate AI. ## Key Information - This site serves as both a company website and a technical resource for AI and marketing professionals - Content is organized into blog posts, team profiles, and technical documentation - All content is available in both HTML and Markdown formats ## Main Content - [Home](https://www.alephic.com/): Overview of Alephic's services and approach - [What is Alephic?](https://www.alephic.com/alephic): Detailed explanation of our company and mission - [The Conversation](https://www.alephic.com/conversation): Our blog about building AI-first solutions - [No SaaS](https://www.alephic.com/no-saas): Our philosophy on custom AI solutions - [No SaaS Manifesto](https://www.alephic.com/no-saas/manifesto): Detailed manifesto on why we build custom solutions - [Enterprise AI Implementation and Deployment](https://www.alephic.com/ai-implementation): How enterprise AI actually gets into live workflows - [Enterprise AI Strategy](https://www.alephic.com/enterprise-ai-strategy): How mandates turn into operating models, not theater - [Context Engineering](https://www.alephic.com/context-engineering): How documentation, private tokens, and workflow memory become system performance - [The One True Path](https://www.alephic.com/the-one-true-path): Our approach to AI and software development - [Contact](https://www.alephic.com/contact): Get in touch with us ## Company - [Company Overview](https://www.alephic.com/company/about): About Alephic and our approach - [Values](https://www.alephic.com/company/values): Our values, beliefs, and tenets - [Colors](https://www.alephic.com/company/colors): Brand color palette and usage - [Logos](https://www.alephic.com/company/logos): Logo variations and usage guidelines - [Brand Images](https://www.alephic.com/company/images): Stylized brand imagery - [Writing Guidelines](https://www.alephic.com/company/writing): How we communicate - [Talent](https://www.alephic.com/company/talent): Join our team - [Remote Work](https://www.alephic.com/company/remote): Our approach to distributed teams - [Slack](https://www.alephic.com/company/slack): How we use Slack - [Linear](https://www.alephic.com/company/linear): Our project management approach ## Technical Resources - [Word Search Experiment](https://www.alephic.com/experiments/word-search): Example of AI-powered web application - [Documentation](https://www.alephic.com/docs/clerk): Technical documentation ## Our Philosophy We believe that: - Every organization has unique challenges that require custom solutions - AI should adapt to your processes, not the other way around - Your documentation and processes are valuable assets for AI training - Great software is made exclusively for you, not mass-produced ## Latest Content ## Blog Posts ### Things I Think I Think About AI (2026 Edition) In the 2026 edition of Things I Think I Think About AI, I revisit AI harnesses, top models like Fable, and agent-first workflows reshaping the field. [Read more](https://www.alephic.com/writing/things-i-think-i-think-about-ai-2026-edition) ### An Almanac for the Age of Chaos Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once [Read more](https://www.alephic.com/writing/almanac-for-the-age-of-chaos) ### The Cathedral, the Bazaar & the AI Economy AI's future demands both cathedral-style labs to push frontiers and bazaar-style open models to spread advances, boosting innovation and growth. [Read more](https://www.alephic.com/writing/the-cathedral-the-bazaar-and-the-ai-economy) ### The Expert Buyer in AI The most important person in an enterprise AI deal may not be the budget owner, user, technical reviewer, or internal champion. It is the Expert Buyer, whose domain expertise determines whether an AI system becomes differentiated or merely average. [Read more](https://www.alephic.com/writing/the-expert-buyer) ### It isn't Misinformation it is a Miss of Marketing People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in. [Read more](https://www.alephic.com/writing/it-isnt-misinformation-it-is-a-miss-of-marketing) ### Destroying Demand & The Anti-Bubble AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing? [Read more](https://www.alephic.com/writing/destroying-demand-the-anti-bubble) ### Model Madness: A Tournament of Tool Calling Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance. [Read more](https://www.alephic.com/writing/model-madness-a-tournament-of-tool-calling) ### The $1 Sweet Spot Gemini Flash delivers around 80% of frontier LLM intelligence at just 10–25% of the cost, making it the defining model in the $1 intelligence tier. [Read more](https://www.alephic.com/writing/the-dollar1-sweet-spot) ### Claude Code Has Game Feel Claude Code feels like a finely tuned video game—complete with tight feedback loops, progressive mastery, recoverable failures, and clear agency—turning... [Read more](https://www.alephic.com/writing/claude-code-has-game-feel) ### The Cognitive Offloading Edition MIT Media Lab researchers find that using ChatGPT reduces critical evaluation and weakens neural connectivity, a phenomenon they term “cognitive offloading.”... [Read more](https://www.alephic.com/writing/the-cognitive-offloading-edition) ## Team Members ### Tom Critchlow [View profile](https://www.alephic.com/people/tom-critchlow) ### Guillaume Mathieu [View profile](https://www.alephic.com/people/guillaume) ### Aaron Rutledge [View profile](https://www.alephic.com/people/aaron-rutledge) ### Claire Fridkin [View profile](https://www.alephic.com/people/claire-fridkin) ### Charles Gallant Engineer [View profile](https://www.alephic.com/people/charles-gallant) ### James Gross Co-Founder [View profile](https://www.alephic.com/people/james-gross) ### Noah Brier Co-Founder [View profile](https://www.alephic.com/people/noah-brier) ## Additional Resources - [Events](https://www.alephic.com/events): Upcoming and past events - [Whitepapers](https://www.alephic.com/whitepapers): In-depth research and insights - [Team](https://www.alephic.com/people): Meet the Alephic team - [Policies](https://www.alephic.com/policies): Legal and compliance information - [Blog RSS Feed](https://www.alephic.com/writing/feed.xml): RSS feed for blog posts ## Contact - Website: https://www.alephic.com - Email: hello@alephic.com