James Gross

James Gross is the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges, Previously, James co-founded Percolate, a pioneering content marketing platform serving giants like Unilever and GE, which was acquired by Seismic in 2019. James also is the Co-Founder of Micromobility Industries, the largest community for small electric vehicles.

Posts by James Gross

Autonomous Vehicles Are Now a Marketing Challenge

Technological breakthroughs have historically shifted from engineering challenges to marketing battles, as seen with personal computing, the internet, search engines, and electric vehicles. Now, the real test for autonomous vehicles is convincing consumers and regulators, raising the question: who will lead this marketing revolution?

Don’t Let SaaS Train on Your Private Tokens

Don't let SaaS solutions train on your unique competitive advantage and protect your company's unique IP by building your own custom AI.

Software Built For You

Enterprises have journeyed from custom software development to embracing SaaS, and now, with AI advancements like OpenAI's API, they're poised to blend bespoke systems with cutting-edge AI tools for unprecedented differentiation.

The 10x Marketer

The rise of AI promises to usher in a new era of productivity, redefining industries across the board. Marketers must harness these advancements to evolve into '10x marketers', leveraging AI to revolutionize strategies and drive profound growth.

Pascal’s Wager in AI

Tech giants are heavily investing in AI similar to how social media's potential was underestimated in its early days, applying Pascal's Wager logic for a transformative future. As they bet on AI's impact, businesses should also consider how these advancements might reshape their industries, taking cues from the lessons learned during the social media boom.