Noah on Bloomberg: Claude Code and the AI Coding Boom
On Bloomberg’s Odd Lots, Noah Brier highlights Claude Code as a “computer within your computer,” using file system access and Unix commands to bypass...
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James Gross
James Gross is the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges. Previously, James co-founded Percolate, a pioneering content marketing platform serving giants like Unilever and GE, which was acquired by Seismic in 2019. He also co-founded Micromobility Industries, the largest community for small electric vehicles, and is the founder of Ride AI, focusing on autonomous vehicle marketing challenges. James has a track record of identifying technological shifts and building solutions that help enterprises navigate transformative moments in marketing and mobility.
Posts by James Gross
The SaaS Industrial Complex: When Their Mirror Becomes Yours
On April 15, 2026 in San Francisco, Ride AI 2026 brings together AV pioneers, regulators, and AI experts to tackle the final frontier: marketing autonomous...
You Don’t Clean the Garbage Can by Labeling the Trash
Rather than wrestling with bureaucratic checklists and hand-crafted rules, organizations should define the desired outcome and let AI’s computational scale...
The SaaS Industrial Complex: When Their Mirror Becomes Yours
Just as Eisenhower warned of a powerful military-industrial alliance and Conway observed that systems mirror their creators’ communication structures,...
Alephic Won a Cannes Lion
Alephic’s AI-powered StarSearch tool teamed up with Amazon’s XCM to mine customer reviews and spin authentic feedback into an award-winning holiday campaign,...
Autonomous Vehicles Are Now a Marketing Challenge
Technological breakthroughs have historically shifted from engineering challenges to marketing battles, as seen with personal computing, the internet, search...
Don’t Let SaaS Train on Your Private Tokens
Don't let SaaS solutions train on your unique competitive advantage and protect your company's unique IP by building your own custom AI.
Software Built For You
Enterprises have journeyed from custom software development to embracing SaaS, and now, with AI advancements like OpenAI's API, they're poised to blend...
The 10x Marketer
The rise of AI promises to usher in a new era of productivity, redefining industries across the board. Marketing stands to gain the most from this shift.
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Pascal’s Wager in AI
Tech giants are heavily investing in AI similar to how social media's potential was underestimated in its early days, applying Pascal's Wager logic for a...