October 22, 2026
Who Owns the Customer When AI Does the Buying?
Tom Critchlow joins Alephic to discuss AI shopping, brand visibility, customer relationships, and what companies should build for AI assistants.
James Gross is the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges. Previously, James co-founded Percolate, a pioneering content marketing platform serving giants like Unilever and GE, which was acquired by Seismic in 2019. He also co-founded Micromobility Industries, the largest community for small electric vehicles, and is the founder of Ride AI, focusing on autonomous vehicle marketing challenges. James has a track record of identifying technological shifts and building solutions that help enterprises navigate transformative moments in marketing and mobility.
October 22, 2026
Tom Critchlow joins Alephic to discuss AI shopping, brand visibility, customer relationships, and what companies should build for AI assistants.
October 18, 2026
Mike Mallazzo explores product discovery, brand consistency, and how advertising could change when AI agents help people decide what to buy.
October 12, 2026
Josh Neland on testing AI ideas in week one, removing workflow bottlenecks, and building tools that people actually use inside large companies.
October 6, 2026
Watch Alephic discuss OpenAI Dots, AI costs, Figma access, and public trust, with four takeaways and 17 timestamped chapter summaries.
September 29, 2026
AI is becoming a way to better use the software we already have and to create software that would never have made sense as a product.
July 24, 2026
AI's future demands both cathedral-style labs to push frontiers and bazaar-style open models to spread advances, boosting innovation and growth.
July 9, 2026
The most important person in an enterprise AI deal may not be the budget owner, user, technical reviewer, or internal champion. It is the Expert Buyer, whose domain expertise determines whether an AI system becomes differentiated or merely average.
May 20, 2026
People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in.
March 26, 2026
AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?
January 20, 2026
On Bloomberg’s Odd Lots, Noah Brier highlights Claude Code as a “computer within your computer,” using file system access and Unix commands to bypass...
