Noah Brier
Noah Brier is the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges, and the driving force behind BRXND.ai, an organization pushing the boundaries of how artificial intelligence reshapes marketing and brand strategy. Previously, Noah co-founded Percolate, a pioneering content marketing platform serving giants like Unilever and GE, which was acquired by Seismic in 2019. His career, spanning journalism, creative leadership, and entrepreneurship, has consistently focused on the intersection of marketing and technology. Recognized as one of Fast Company's most creative people in business, Noah's insights reach thousands through his daily newsletter, "Why Is This Interesting?", and his writing in publications like AdAge and Fast Company.
Posts by Noah Brier
This post examines how growing organizations can devolve into bureaucratic labyrinths that stifle innovation, drawing on insights from Olson’s theory to Conway's Law. It highlights real-world examples and strategies for streamlining processes, ensuring that the structures meant to ensure efficiency don’t ultimately hinder creativity.
AI is not the harbinger of low-quality content, but a catalyst for an influx of high-caliber material on the web. As AI models favor authoritative inputs, organizations will shift towards creating more valuable content to influence AI-driven decision-making.
While code has revolutionized business operations over the last few decades, strategy has remained stubbornly human—until now. Strategic software, powered by AI and enterprise-specific knowledge, is transforming how companies conceive and execute strategy at unprecedented speed and scale.
Transformative AI adoption rests on two essential frameworks: the technical trinity and the machinery of change. Master both—the intersection of AI, code, and expertise alongside effective change management—and you create the conditions for transformation.
