Noah Brier

Noah Brier

Noah Brier is the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges, and the driving force behind BRXND.ai, an organization pushing the boundaries of how artificial intelligence reshapes marketing and brand strategy. Previously, Noah co-founded Percolate, a pioneering content marketing platform serving giants like Unilever and GE, which was acquired by Seismic in 2019. His career, spanning journalism, creative leadership, and entrepreneurship, has consistently focused on the intersection of marketing and technology. Recognized as one of Fast Company's most creative people in business, Noah's insights reach thousands through his daily newsletter, "Why Is This Interesting?", and his writing in publications like AdAge and Fast Company.


Posts by Noah Brier

The Alephic AI Thesis: 2025

The Alephic AI Thesis: 2025

The AI revolution will be dictated by three physical constraints—compute packaging capacity, energy availability, and organizational agility—that concentrate power in gravity wells. Whoever controls these choke points, not merely the best models, will shape the next decade of AI.
The Anatomy of a CEO AI Mandate

The Anatomy of a CEO AI Mandate

As AI becomes the default starting point for every task, CEOs from IBM to Shopify are issuing mandates that range from theatrical pronouncements to enforceable operating frameworks. This post decodes these moves in a 2×2 matrix—Peacocks, Stagecraft, Bettors, and Executors—to help you spot who’s driving real transformation and who’s just playing to the crowd.
Documentation as a Strategic Asset

Documentation as a Strategic Asset

Documentation turns tacit knowledge into a strategic asset that scales communication, preserves institutional memory, and becomes the training data powering custom AI solutions. By making it context-fit, concise, visual, skimmable, current, and discoverable—and extending its depth for AI-native use—organizations convert unique insights into lasting competitive advantages.
On Bureaucracy

On Bureaucracy

This post examines how growing organizations can devolve into bureaucratic labyrinths that stifle innovation, drawing on insights from Olson’s theory to Conway's Law. It highlights real-world examples and strategies for streamlining processes, ensuring that the structures meant to ensure efficiency don’t ultimately hinder creativity.
Why AI Will Improve Content Quality, Not Degrade It

Why AI Will Improve Content Quality, Not Degrade It

AI is not the harbinger of low-quality content, but a catalyst for an influx of high-caliber material on the web. As AI models favor authoritative inputs, organizations will shift towards creating more valuable content to influence AI-driven decision-making.
Strategic Software

Strategic Software

While code has revolutionized business operations over the last few decades, strategy has remained stubbornly human—until now. Strategic software, powered by AI and enterprise-specific knowledge, is transforming how companies conceive and execute strategy at unprecedented speed and scale.
A Framework for Change

A Framework for Change

Transformative AI adoption rests on two essential frameworks: the technical trinity and the machinery of change. Master both—the intersection of AI, code, and expertise alongside effective change management—and you create the conditions for transformation.