The $1 Sweet Spot
Gemini Flash delivers around 80% of frontier LLM intelligence at just 10–25% of the cost, making it the defining model in the $1 intelligence tier.
Noah Brier
Noah Brier is the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges, and the driving force behind BRXND.ai, an organization pushing the boundaries of how artificial intelligence reshapes marketing and brand strategy. Previously, Noah co-founded Percolate, a pioneering content marketing platform serving giants like Unilever and GE, which was acquired by Seismic in 2019. His career, spanning journalism, creative leadership, and entrepreneurship, has consistently focused on the intersection of marketing and technology. Recognized as one of Fast Company's most creative people in business, Noah's insights reach thousands through his daily newsletter, "Why Is This Interesting?", and his writing in publications like AdAge and Fast Company.
Posts by Noah Brier
The Cognitive Offloading Edition
MIT Media Lab researchers find that using ChatGPT reduces critical evaluation and weakens neural connectivity, a phenomenon they term “cognitive offloading.”...
It's a Good Time for Weirdos
AI empowers multi-hyphenate professionals to amplify diverse skills, exposing the absurdity of forced early specialization.
Software for One
I built Aesthete—a local-only Typescript/NextJS/Tailwind site powered by Claude Code and Anthropic frontend design skills—to curate nearly 200 aesthetically...
Satisficing for LLMs
By applying Herbert Simon’s concept of satisficing to AI, this post argues that language models might prefer logical‐sounding content over emotional appeals,...
Forward Deployed Engineering
Forward-deployed engineers sit alongside customers to collapse the layers of organizational friction in traditional software development, delivering better...
Transformers are Eating the World
Reflecting on three years of AI adoption, this talk emphasizes that transformative technologies like transformers are still in their infancy, requiring...
The Magic of Claude Code
Claude Code combines a terminal-based Unix command interface with filesystem access to give LLMs persistent memory and seamless tool chaining, transforming...
Things I Think I Think About AI
Noah distills his 2,400+ hours of AI use into a candid, unordered list of 29 controversial takeaways—from championing ChatGPT’s advanced models and token...
The Alephic AI Thesis: 2025
The AI revolution will be dictated by three physical constraints—compute packaging capacity, energy availability, and organizational agility—that concentrate...