Noah Brier
Things I Think I Think About AI (2026 Edition)
In the 2026 edition of Things I Think I Think About AI, I revisit AI harnesses, top models like Fable, and agent-first workflows reshaping the field.
Writing
We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.
Tom Critchlow
An Almanac for the Age of Chaos
Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
James Gross
The Cathedral, the Bazaar & the AI Economy
AI's future demands both cathedral-style labs to push frontiers and bazaar-style open models to spread advances, boosting innovation and growth.
James Gross
The Expert Buyer in AI
The most important person in an enterprise AI deal may not be the budget owner, user, technical reviewer, or internal champion. It is the Expert Buyer, whose domain expertise determines whether an AI system becomes differentiated or merely average.
James Gross
It isn't Misinformation it is a Miss of Marketing
People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in.
James Gross
Destroying Demand & The Anti-Bubble
AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?