We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.
Just as Eisenhower warned of a powerful military-industrial alliance and Conway observed that systems mirror their creators’ communication structures, today’s sprawling SaaS ecosystem quietly imposes vendor-defined processes on every company. By harnessing AI and proprietary “private tokens,” enterprises can escape this one-size-fits-all mold and build software that truly reflects their unique DNA and strategic edge.
Alephic’s AI-powered StarSearch tool teamed up with Amazon’s XCM to mine customer reviews and spin authentic feedback into an award-winning holiday campaign, earning a Cannes Lion. This breakthrough marks the start of StarSearch’s evolution into a full-blown marketing platform.
Why the best AI products ship before they’re ready—and why that's exactly right.
The AI revolution will be dictated by three physical constraints—compute packaging capacity, energy availability, and organizational agility—that concentrate power in gravity wells. Whoever controls these choke points, not merely the best models, will shape the next decade of AI.
As AI becomes the default starting point for every task, CEOs from IBM to Shopify are issuing mandates that range from theatrical pronouncements to enforceable operating frameworks. This post decodes these moves in a 2×2 matrix—Peacocks, Stagecraft, Bettors, and Executors—to help you spot who’s driving real transformation and who’s just playing to the crowd.
Documentation turns tacit knowledge into a strategic asset that scales communication, preserves institutional memory, and becomes the training data powering custom AI solutions. By making it context-fit, concise, visual, skimmable, current, and discoverable—and extending its depth for AI-native use—organizations convert unique insights into lasting competitive advantages.