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Building an extensible brand identity system with AI.
Expanding what's possible
One of our core principles is all about what's possible:
“With AI, impossible problems become merely hard, hard problems become easy, and easy problems become trivial. All the fun is in expanding the boundaries of what is possible.”
An extensible identity system
When our friends at Otherward presented our identity with these highly stylized object images, we saw a perfect opportunity to showcase a concept we've been thinking a lot about: building extensible identity systems with AI.
In the past your choices when building brands was either to simplify them to make them easier to execute on or to spend boatloads of money on designers to make sure everything is always perfect.
With AI, we can now have both: a highly stylized identity that is easy to execute on and that can be extended to include any number of objects, while still being highly cohesive and consistent.
Our system utilizes Flux 1.1 fine-tuned on our style, combined with a series of image manipulations that allow us to generate just about anything we want in any of our color combinations.
Recent Generated Images
Build your own extensible identity
Want to explore how extensible identity systems could work for your brand? Let's talk.