Engineering
Principles and practices that guide how we build reliable, simple systems.
These are the core principles that guide our engineering practice and development philosophy.
Avoid Premature Optimization
Focus on making it work, then making it right, then making it fast. Premature optimization wastes time and creates bugs.
Contribute to the Commons
You learn by reading the docs, so will everyone else. If something isn't clear, update it.
DRY
Don't Repeat Yourself. Every piece of system knowledge should have one authoritative, unambiguous representation.
Private > Public
Keep functions private until another part of the system truly needs them. Every export adds cognitive load.
Reading > Writing
It's harder to read code than write it. Optimize for readability and understanding over clever one-time writing.
Technical Debt
Manage cruft like financial debt. The extra effort to add features is the interest you pay on accumulated shortcuts.
Type Only When Needed
Every type is another thing to maintain. Let TypeScript infer types automatically whenever possible.
YAGNI
You Aren't Gonna Need It. Don't build capability you presume you'll need in the future—build what you need now.
These principles help us build software that is maintainable, understandable, and adaptable to changing requirements. They represent decades of collective wisdom from the software development community.
Work with us
If these principles resonate with you and you're interested in building the future of AI-powered marketing, we'd love to hear from you.