Alephic is an AI-first strategic consultancy built to solve marketing’s most complex challenges. We named it after the Aleph in Jorge Luis Borges’ story—a point where all points in the universe converge. We believe magical things happen at the intersection of AI, code, and marketing expertise.

Mission

To be every CMO’s first call as they navigate this new world of AI.

Beliefs

• This is just the beginning. If these models never got better than what we have today, there would still be 10 years of runway to operationalize them. The opportunity is accessible to anyone willing to engage.
• The value of AI is at the intersection of models, code, and expertise. These models were trained on publicly available data and can perform miraculous feats. But truly making them shine requires building multi-step workflows that incorporate your unique private knowledge about your brand and market. The output of the model rises significantly in quality with this approach.
• With AI, impossible problems become merely hard, hard problems become easy, and easy problems become trivial. All the fun is in expanding the boundaries of what is possible.
• This technology is uniquely suited to solve marketing problems. Marketing, more than any other discipline in the enterprise, is built on creativity and perception, the two areas in which these models most excel.

Tenets

• Don't be full of shit. AI has enough hype and snake oil salespeople to last a lifetime. We focus on our excitement for what is actually possible today and tomorrow. Always be the honest one in the room.
• AI is best learned through tinkering. This is the strangest bit of technology any of us have ever experienced. In this new world, the doers rule. Whenever possible, reserve judgment until you've actually gotten your hands dirty.
• Optimism is a superpower. Through cycles of hype and skepticism, optimists envision possibilities others miss and build while others hesitate. We choose to see every challenge as the next puzzle.
• Approach problems with an assumption of rationality. Start by understanding the thinking behind every decision - made or unmade. Deep empathy means embodying a client's perspective before proposing solutions.

Voice

Intellectually Bold

• Don't just repeat what everyone else says: We work to think from first principles and challenge what everyone else is saying.
• Draw from scientific, academic, philosophical, and literary references: Good ideas are all around us and nothing is a better test of strength than time.
• Balance intellectual depth with practical application: Don't do smart for smart's sake, bring it back to reality and always opt to show over tell.
• Use clear frameworks and structured thinking: Frameworks and models help us think, and more importantly, help us make consistently good decisions.

Ambitiously Grounded

• Paint a vision of fundamental change: AI is the biggest technological shift many of us will see in our lifetime. This is exciting, and strange, and we're just at the beginning.
• Focus on long-term strategic impact: We believe marketing is at a moment of inflection and the decisions made in this moment will have lasting effects on how the discipline evolves.
• Connect vision to practical outcomes: AI enables doers. Whenever possible, we show what the future will look like instead of describing it.

Radically Simple

• Present complex ideas with clarity and confidence: The smartest people in the room communicate the most clearly and precisely.
• "Vigorous writing is concise:" To quote the great Strunk & White, "A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short, or avoid all detail and treat subjects only in outline, but that every word tell."
• Pay close attention to blurry eyes: When you're reading back through something and you find yourself skipping over a sentence or paragraph, you've found your place to cut. Be ruthless.