WWGPTD? (What Would GPT Do?) started as internal Slack shorthand for a simple truth: AI isn't your guilty secret—it's step zero. These bracelets remind us that using AI isn't cheating. It's table stakes.
We believe in human creativity and AI. The value these tools bring is too significant to hide behind disclaimers. No more "I used AI for this." Just better work—sometimes faster, sometimes not, but always better.
While it's just a bracelet, we hope it helps normalize what should already be normal: using the best tools to do your best work.
Ad edificatores.1
1 To the builders.
As AI becomes the default starting point for every task, CEOs from IBM to Shopify are issuing mandates that range from theatrical pronouncements to enforceable operating frameworks. This post decodes these moves in a 2×2 matrix—Peacocks, Stagecraft, Bettors, and Executors—to help you spot who’s driving real transformation and who’s just playing to the crowd.
Proprietary organizational data and institutional knowledge that generic AI can’t access—encompassing conversational transcripts, internal documentation, digital communications, and unwritten tribal wisdom. When integrated into custom AI systems, these private tokens deliver unique customer insights, brand voice patterns, and strategic intelligence to power competitive marketing automation.
Private-token sovereignty is the strategic imperative for organizations to maintain control over their unique data and institutional knowledge while amplifying it through AI rather than allowing external vendors to train on or control access to proprietary insights. This concept ensures sensitive organizational intelligence remains behind the firewall to prevent competitors from accessing your strategic advantages.
Accretive software refers to AI platforms that automatically absorb model improvements as margin expansion by treating models as interchangeable components and routing queries to the optimal model in real time. Rather than fighting obsolescence, these platforms convert every efficiency breakthrough into customer value or profit margin.