WWGPTD
WWGPTD? (What Would GPT Do?) started as internal Slack shorthand for a simple truth: AI isn't your guilty secret—it's step zero. These bracelets remind us that using AI isn't cheating. It's table stakes.
We believe in human creativity and AI. The value these tools bring is too significant to hide behind disclaimers. No more "I used AI for this." Just better work—sometimes faster, sometimes not, but always better.
While it's just a bracelet, we hope it helps normalize what should already be normal: using the best tools to do your best work.
Ad edificatores.1
1 To the builders.
Referenced in these posts:
The Anatomy of a CEO AI Mandate
As AI becomes the default starting point for every task, CEOs from IBM to Shopify are issuing mandates that range from theatrical pronouncements to enforceable operating frameworks. This post decodes these moves in a 2×2 matrix—Peacocks, Stagecraft, Bettors, and Executors—to help you spot who’s driving real transformation and who’s just playing to the crowd.
Things I Think I Think About AI
Noah distills his 2,400+ hours of AI use into a candid, unordered list of 29 controversial takeaways—from championing ChatGPT’s advanced models and token maximalism to predicting enterprise adoption bottlenecks—and invites fellow practitioners to discuss. CMOs can reach out to Alephic for expert guidance on integrating AI into their marketing organizations.
Transformers are Eating the World
Reflecting on three years of AI adoption, this talk emphasizes that transformative technologies like transformers are still in their infancy, requiring hands-on exploration and healthy skepticism toward confident predictions. It argues that AI acts more as a mirror—revealing our own organizational patterns and biases—than a crystal ball for the future.
Related terms:
Private Tokens
Proprietary organizational data and institutional knowledge that generic AI can’t access—encompassing conversational transcripts, internal documentation, digital communications, and unwritten tribal wisdom. When integrated into custom AI systems, these private tokens deliver unique customer insights, brand voice patterns, and strategic intelligence to power competitive marketing automation.