WWGPTD? (What Would GPT Do?) started as internal Slack shorthand for a simple truth: AI isn't your guilty secret—it's step zero. These bracelets remind us that using AI isn't cheating. It's table stakes.
We believe in human creativity and AI. The value these tools bring is too significant to hide behind disclaimers. No more "I used AI for this." Just better work—sometimes faster, sometimes not, but always better.
While it's just a bracelet, we hope it helps normalize what should already be normal: using the best tools to do your best work.
Ad edificatores.1
1 To the builders.
As AI becomes the default starting point for every task, CEOs from IBM to Shopify are issuing mandates that range from theatrical pronouncements to enforceable operating frameworks. This post decodes these moves in a 2×2 matrix—Peacocks, Stagecraft, Bettors, and Executors—to help you spot who’s driving real transformation and who’s just playing to the crowd.
Conway’s Law states that organizations designing systems are constrained to produce designs mirroring their own communication structures. For example, separate sales, marketing, and support teams often yield a website organized into Shop, Learn, and Support sections—reflecting internal divisions rather than user needs.
Strategic software combines frontier AI models, custom code, and unique organizational expertise to tackle qualitative, strategic marketing challenges—from analyzing brand positioning and predicting market trends to optimizing customer journey orchestration. Its continuous learning loops compound organizational intelligence over time, delivering consultant-level insights at operational speed and scale.
Proprietary organizational data and institutional knowledge that generic AI can’t access—encompassing conversational transcripts, internal documentation, digital communications, and unwritten tribal wisdom. When integrated into custom AI systems, these private tokens deliver unique customer insights, brand voice patterns, and strategic intelligence to power competitive marketing automation.