Don’t Let SaaS Train on Your Private Tokens

We have started to document the path to custom AI software with Software Built For You. In that post, we explained how the SaaS era delivered standardized solutions to common problems by offering superior governance, visibility, and collaborative workflows compared to traditional tools like Excel. But in today's AI-driven landscape, true value and competitive advantage come from software that solves enterprise challenges in uniquely tailored ways. Your organization’s unique communication, decision-making, and problem-solving create an irreplaceable layer of intelligence. This is where Private Tokens transform enterprises and future software. 

What Private Tokens Are

Public AI models learn from open internet data (“public tokens”) and their output can get you the median result on almost anything. While that is an enormous feat, for your enterprise you need to combine what the models can do out of the box with your own unique knowledge and your own unique workflows. This is the promises of custom AI software that learns from your organization’s unique data—its private tokens. These private tokens include:

• Conversations: Sales calls, support transcripts, and client meetings
• Internal Knowledge: Strategy documents, meeting notes, and training materials
• Digital Communications: Emails, Slack messages, and collaborative documents
• Tribal Knowledge: Unwritten rules, best practices, and institutional wisdom

Think of Private Tokens as your company's digital DNA. While public AI models understand general business concepts, models trained on your Private Tokens understand your specific context—your language, your customers, and your challenges.

How Private Tokens Create Advantage

With Private Tokens and AI, you can start building software that, for the first time, delivers a true competitive advantage over-generalized SaaS. These advantages include:

• Proprietary Intelligence: Every organization has unique work habits and problem-solving approaches. Private Tokens capture this intelligence, enabling AI systems to operate with your company’s expertise.