Chain-of-Thought

Chain-of-thought prompting transforms AI from answer machine to reasoning partner by explicitly modeling the problem-solving process within the prompt itself. Born from Google Research's 2022 breakthrough, this technique demonstrates that showing your work isn't just good practice—it fundamentally improves AI performance.

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Rather than jumping to conclusions, chain-of-thought breaks complex problems into logical steps, creating a cognitive roadmap the AI can follow and extend. It's the difference between asking for directions and teaching someone to read a map.

Using chain-of-thought:

  • Decompose complex queries into sequential reasoning steps
  • Include intermediate calculations and logical transitions
  • Make implicit thinking explicit through worked examples

The technique's elegance lies in its universality—any process that can be articulated can be enhanced. Organizations that master chain-of-thought prompting aren't just getting better outputs; they're documenting and scaling their collective intelligence.

Related terms:

Strategic Software

Strategic software combines frontier AI models, custom code, and unique organizational expertise to tackle qualitative, strategic marketing challenges—from analyzing brand positioning and predicting market trends to optimizing customer journey orchestration. Its continuous learning loops compound organizational intelligence over time, delivering consultant-level insights at operational speed and scale.

Zero-Shot Prompting

Zero-shot prompting is the most basic form of AI interaction where questions are posed without any examples or guidance, relying entirely on the model’s pre-trained knowledge. This baseline approach immediately tests raw capabilities, revealing both its breadth and limitations.

Private Tokens

Proprietary organizational data and institutional knowledge that generic AI can’t access—encompassing conversational transcripts, internal documentation, digital communications, and unwritten tribal wisdom. When integrated into custom AI systems, these private tokens deliver unique customer insights, brand voice patterns, and strategic intelligence to power competitive marketing automation.